Branding Heritage - Ancient Greek Culture through Contemporary Design is a non-profit organisation that aims to raise public awareness regarding the potential of cultural entrepreneurship, through a number of actions and events, as well as its online platform. During a challenging time for Greece, artists turn to cultural entrepreneurship which now plays an important role in global design, fashion and gastronomy, creating new opportunities and solutions. Branding Heritage highlights, promotes and supports artists and brands that use Greece’s cultural wealth in order to transcend obstacles and frontiers and lead to the country’s assertive ‘Rebranding’.